Home / Staging / ‘The Pitt’ Boosts Organ Donation Sign-Ups and End-of-Life Conversations Among Viewers, USC Study Finds
‘The Pitt’ Boosts Organ Donation Sign-Ups and End-of-Life Conversations Among Viewers, USC Study Finds
“‘The Pitt’s’ success is a powerful reminder that stories can prioritize accuracy,” Erica Rosenthal, director of research at the Norman Lear Center, shares
October 28, 2025
By Raquel 'Rocky' Harris
This article was originally published on TheWrap. Read the original article.
HBO’s Emmy-winning series “The Pitt” is doing more than just getting viewers hooked on its drama; it’s inspiring them to become organ donors and get a head start on their end-of-life planning, a study from the Norman Lear Center at the University of Southern California (USC) has found.
The findings, which were shared with TheWrap on Tuesday, come from the impact of two multi-episode storylines — one of which was centered on organ donation, and the other on end-of-life planning. “The Pitt” explores the everyday challenges healthcare workers face in a Pittsburgh, Pennsylvania, emergency room, as well as the impact the trauma has on patients’ families.